A research conducted to understand the different common viewspoints among British people about climate change. Check out the 7 segments and their descriptions - very useful as a tool to assess 'who' you are talking to and therefore how to talk to them.
Resource author(s)
Climate outreach
Resource publishing organisation(s) or journal
Wang, S., Corner, A., and Nicholls, J. (2020). Britain Talks Climate: A toolkit for engaging the British public on climate change. Oxford: Climate Outreach
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